Not cars, but instead we create 'emotion and passion', that is, the GT-R.
What is a car? What is GT-R? 4 years have passed since the debut of GT-R, constantly progressing to the next level at top speed. During the process, we would always step back to where it all started, and would ask ourselves this question. The joy of driving cars, unlike trains and airplanes, comes from actually being able to steer the vehicle yourself. No matter how the times may change, the desire for the excitement of driving will never change. I want GT-R to be the car that most fulfills that desire in the world. To create a car that delivers the most emotion and passion; the only reason why we continue to take GT-R to the next level. In Japan, there has long been a culture of Omotenashi (hospitality), represented by the Way of tea. Only in Japan, is Omotenashi taken to a new level, turned into a form of pure art. We see 'NISSAN GT-R' as 'NIPPON GT-R.' The soul of Omotenashi in the Japanese DNA is embedded into GT-R in its ultimate form through our diligence and spirit of encouragement. We have been, and always will. This is us, our quest; taking GT-R to the next level.