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Road Prince, a Chinese origin motorcycle, was launched in Pakistan in 2004 by Omega Industries. Initially, a four stroke 70 cc bike was launched, but now different models are in the market. In fact, Road Prince motorcycles are quite popular in Pakistan. According to stats available at Pakistan Automotive Manufacturer Association, there has been a gradual increase in the sale of Road Prince bikes.
Road Prince has launched 70cc, 110cc, 125cc, and 150cc motorcycles. Variations of Road Prince 70cc are Passion 70 and Bullet Digital 70. Moreover, two variations of Road Prince 150cc are Wego 150 and Robinson 150. Road Prince 70cc has been more popular than Road Prince 150cc. The Road Prince 70cc is more popular in Lahore, Karachi, Faisalabad, and Islamabad. Moreover, the bike is quite popular in rural areas of Pakistan.
New Road Prince 70cc costs around PKR 42,000. The price of Road Prince 125cc is 110,000. Road Prince Robinson 150cc in Pakistan costs around PKR 185,000.
Road Prince 70cc bike is in direct competition with all 70cc Chinese origin bikes. The competitors are Pak Hero (PH 70), Ravi (Humsafar 70), Hero (RF 70), Metro (MR 70), Eagle (Firebird DG 70), and United (US 70).