Porsche's iconic crest badge logo has undergone a striking redesign, breathing new life into the emblem that has come to symbolize the brand's legacy of performance and luxury. While the changes may require a closer look to appreciate fully, they showcase Porsche's commitment to craftsmanship and attention to detail. The Updated Logo The updated crest badge boasts a smoother finish for the bronze areas, giving it a refined and contemporary appearance. This modification highlights the bold lettering of "PORSCHE" displayed prominently across the top of the badge. In the center, the word "STUTTGART" now stands out in black, contrasting elegantly against the background. By removing the knurling behind the red striping, Porsche has created a cleaner and more streamlined design. However, instead of simply smoothing the knurling, the brand opted for a unique twist by introducing a honeycomb pattern that evokes the allure of carbon-fiber weaves, synonymous with high-performance engineering. This redesign arrives as Porsche celebrates 75 years of crafting exceptional sports cars. Since its inception in 1952, the crest has been a symbol of the brand's commitment to excellence and innovation. Over the years, the logo has seen various revisions, reflecting the evolving spirit of Porsche. The most recent update took place in 2008, and now, in 2023, the refreshed crest badge pays homage to the rich heritage of the brand while embracing modern design elements. A Brief History As Porsche enthusiasts eagerly await the arrival of the updated crest on their favorite vehicles, they can anticipate a badge that captures the essence of Porsche's legacy and represents the brand's dedication to pushing boundaries. While the changes may be subtle, they serve as a testament to Porsche's unwavering pursuit of perfection and desire to evolve continuously. Porsche's redesigned crest badge showcases the brand's commitment to timeless design and meticulous craftsmanship. The smoother finish, removal of knurling, and introduction of a captivating honeycomb pattern add a touch of sophistication to an emblem that has become synonymous with automotive excellence. As Porsche looks ahead to the next chapter of its storied history, the redesigned crest stands as a visual representation of the brand's unwavering dedication to innovation and style.

Today we’re back with the owner’s review of Shahbaz Taseer’s Audi E Tron. In this review, the owner shares his experience of driving this electric SUV and briefs us about its specs and features. Audi launched the first generation of its luxury electric SUV, E Tron, in Pakistan in March 2020, offered in 2 variants; the 50 Quattro and the up-spec 55 Quattro. This car is a 2023 model 50 Quattro with a 71.2 kWh lithium-ion battery pumping out 309 hp and 540 nm of torque. This is configured with a dual motor setup mated with an AWD system. Purchase Decision Shahbaz was previously driving his dream car, the Porsche Cayenne, and he loved it. When he entered the market to buy a car, the only SUV that came close to delivering comfort similar to the Porsche was the E-tron. Additionally, the initial price that it was launched in was very attractive considering the league of cars it competed with. He then booked the vehicle and specced it out according to his liking. Features The Audi E Tron comes equipped with a list of luxury features, including a 12.3-inch virtual instrument cluster, a 10.3-inch infotainment system, premium leather upholstery in the interior, and dual-zone climate control, a panoramic roof, powered trunk, and a list of driver assistance features. The owner opted for additional interior features like brown upholstery, an upgraded Bang & Olufsen sound system, and a different alloy rim design. Range The E Tron 50 Quattro is capable of giving a range of around 300 kilometers, according to the company. However, as per the owner, its realistic range is around 220 to 230 kilometers within the city. According to the owner, range anxiety is not present in his case as his travel is not excessive, but he surely feels the drawback of being unable to take it out of the city. This range deteriorates significantly on the highway as regenerative braking can barely be accessed. The owner also shares that it costs him only around 2500 rupees to fully charge the E Tron, which is very impressive. Missing Features Although equipped with many features, the owner feels that some features should have been included. These include night vision, which the owner feels would have been very practical. Secondly, heated seats are surprisingly missing, which is a low blow for a car of this caliber. Parts and After-Sale Support Being an EV, maintenance parts like filters and fluids are nonexistent. Only the brakes need servicing, which are readily available at the dealership. As for body parts, they are available at Audi, but the prices are exuberantly high; hence the owner has insured the car. The owner also states that the after-sale support from Audi has been very impressive and way above other German dealers in Pakistan. Watch Video   

In a bid to replace traditional fuel consumption, Porsche along with its partners, has started the production of e-fuel – a combination of water, hydrogen and carbon dioxide. The German car maker has stated that their pilot plant at Chile has started the commercial production of synthetic fuel. The company planned to produce millions of gallons of this alternative fuel by the mid of decade. Initially, Porsche has a plan to use e-fuel in motor sports. Afterwards, it will be sold to the oil companies to distribute it to the consumers. Company officials has informed the journalists that company will sell 128,000 liters of fuel as “initial test batch” and also for promotion purposes. It is claimed that company’s new plant will produce 145 million gallons of e-fuel in coming 7-8 years, whereas Punta Arenas Plant will generate 54 million liters by the end of 2025. And, production of biofuel will be increase manifold, once the episode concluded with positive response. Chevron Caltex Is Here to Stay The international brand Chevron, which operates as Chevron Pakistan Lubricants Pakistan (Pvt) Ltd., has signed a long-term trademark licensing agreement with Be Energy Limited (BE) to revive the Caltex brand. The brand was previously about to exit the market but chose otherwise. This new agreement shows Chevron’s commitment to staying and growing in Pakistan. The aim of this licensing agreement is to appoint BE as a national seller, marketer, and distributor of the Caltex brand in Pakistan. The ultimate goal of Chevron is to grow their service-station network of the Caltex brand to over 400 retail stations in the next 8 years, all over Pakistan. This agreement not only shows the commitment of Chevron but is also indicative of the fact that Pakistan’s economy is still stable enough for international brands to invest here.  

A gorgeous Porsche Classic 911 Targa set a new world record this month by getting sold for a whopping 1.1 million dollars.  It is no surprise to see a vintage Porsche being auctioned for a huge amount of money, but this one is a bit special. The 1972 911 S 2.4 Targa Porsche Classic was revealed in January with the Porsche Classic Targa GTS. At the time, there was no plan for the car to get sold. But recently, it was revealed that the Targa got auctioned off for $1,149,000. The news was broken by auctioneer RM Sotheby’s. Being sold at this price has set a “new world record for the Porsche Targa model”. The car was redone by Porsche itself. Originally, the base car of the 911 T 2.4 Targa was in poor condition and also had some parts missing. Porsche took the artistic liberty of upgrading the engine and chassis to the S variant. This resulted in a car with 187bhp and mechanical fuel injection. Additionally, the whole exterior and interior of the car were also redone and improved. This process of upgrading the car took two whole years, from beginning to end. It seems like an extensive process, but it was worth the money, after all.   Porsche’s classic restoration boss Uwe Makrutzki stated at the time of the car’s unveiling: “It's always a very emotional moment for me when I drive something this unique. After all, I will have followed the process restoring this vehicle to its former glory for months before we get to this point. The thrill of getting out on the road never wears off."    Although it’s not uncommon for classic Porsches to be sold for huge sums of money, setting a new world record is pretty impressive. What are your thoughts on this? Share in the comments section below!