The automotive sector remains under pressure, grappling with reduced demand and escalating costs. Amidst these challenging circumstances, established players like Toyota Indus Motors are making strategic shifts to stay ahead. Indus Motors recently reported a 56% increase in earnings per share (EPS), reaching Rs 191.76, despite 33% drop-in total units sold compared to the previous year. This performance underscores the company’s successful efforts to optimize margins and maintain profitability, even with lower sales volumes. Price Hikes and Margin Optimization A deeper look reveals that Indus Motors strategically raised vehicle prices, allowing the company to enhance its margins and offset declining sales. While this move may have sparked concerns over affordability for consumers, it effectively boosted the company's profitability. From Losses to Profits: A Remarkable Turnaround During the first quarter of the previous fiscal year, Indus Motors faced a dire situation, recording a gross loss due to selling cars below production costs, with an average loss of Rs 265,000 per unit. By the end of the same fiscal year, the company achieved a dramatic turnaround, securing an average profit of Rs 731,500 per unit. This shift was largely driven by improved margins and increased sales. Indus Motors' successful turnaround can be attributed to several strategic changes, particularly its revised pricing strategy, which significantly improved margins and profitability. The company likely also implemented cost-saving measures and streamlined production processes to boost efficiency. Indus Motors has shown remarkable resilience and adaptability in navigating a tough automotive market. By strategically increasing prices and enhancing margins, the company maintained profitability in the face of declining sales. This approach offers valuable lessons for other manufacturers contending with similar challenges. As the automotive industry continues to evolve, Indus Motors' ability to innovate and adapt will be critical to its long-term success. What do you think about Toyota Indus's approach to maintaining profit charts even with dwindling sales? Tell us in the comments section.

Toyota announced the addition of the ‘J250’ series to the Land Cruiser lineup. Most motoring influencers call this new model a refreshed version of Pardo, but it is not. Let’s look at how the J250 differs from the Prado and its unique features. Design Philosophy The Land Cruiser J250 is compacter than the previous Prado, with an overall reduction of 8 cm in dimension. Since it has an extended wheelbase, it is more spacious than the older one. It features an impactful ‘TOYOTA’ logo, just as we saw earlier in the 70 series. At a glance, it has muscular looks and a powerful road presence, enhanced comfort, and increased passenger capacity, giving it strong competition to Suzuki Jimny and Mercedes G-Wagon. Exterior Starting from the front, it has a boxy bonnet, DRL lights, and halogen lamps paired with metallic grey garnish and a plastic skid plate at the bottom. On the side profile, there is a continuous running character line, footrest, roof rail, and visors, which further contribute to its boxiness. 18-inch blacked-out rims bring a dark look, while tilting quarter glass brings a softer image to give you leeway for enjoying the weather. I believe automakers are quite inspired by vintage vibes, as we can see an old-school exhaust, Defender-style taillights, diffuser, and split spoiler at the rear end. Meanwhile, you can enjoy smart entry and auto boot for swift access to the cabin. Interior In comparison with the LC and Prado, J250 follows a pretty straightforward interior. With a 7-seater passenger capacity and soft leather on dash it looks premium yet minimal. Finally, Toyota has moved to a 14-inch large multi-media screen, now even the previous cluster panel is replaced by a digital one. Further, it has AC knobs and a separate climate control for rear passengers, a 360-degree camera with an underground view, charging and HDMI ports, a sporty gear knob, traction control, a handbrake button, a 4X4 option, and a host of ADAS functions. It also comes with 9 airbags and a JBL sound system for music lovers. Engine And Performance The JC250 comes in three engine options: 2.7 L non-turbo, 2.4 L Turbo, and 2.8 L Turbo Diesel. Similar to the transformation pattern of a V8 Land Cruiser to a V6, this 2.4 L engine tries its best to bring out maximum performance. Delivering 164 horsepower and 250 Nm of torque, this model is a perfect option for off-roaders who need a stable but softer suspension strong enough to tackle bumpy rides comfortably.  Watch Video 

Celebrating his Olympic gold medal in javelin throw, Indus Motor Company (IMC) has gifted Arshad Nadeem a Toyota Fortuner GR-S. It is pertinent to mention that earlier, the company announced to gift the athlete a Corolla Cross; however, it upgraded it. In a social media post, the car assembler wrote that since 2023, Indus Motor Company has proudly stood behind Arshad Nadeem as he worked tirelessly to reach for the stars. "To laud the young Olympian's heroic victory, IMC presented Arshad Nadeem with its top-of-the-line Toyota Fortuner GRS as a gesture of appreciation at a ceremony at its manufacturing facility in Karachi," IMC stated, adding that we're proud to have him as part of our journey and look forward to driving forward together. [gallery bgs_gallery_type="slider" ids="195823,195825,195827,195829,195831,195833,195835,195837,195839"] The top management of IMC, including CEO Ali Asghar Jamali, was present at the event. Jamali expressed his joy, stating that the company is thrilled to have Arshad Nadeem here. "Arshad's achievement is proof of his hard work and dedication, and we are proud to support athletes like him who make our nation proud," Jamali said.  Cars as Gifts to Arshad Nadeem  Earlier, Punjab Chief Minister Maryam Nawaz gifted him a Honda Civic with the number PAK 9297 to celebrate his record-breaking throw of 92.97 meters. The car was gifted to him during the chief minister's visit to to the athlete's home. Also, the athlete e received a Corolla the Cross from the Punjab governor and a Suzuki Alto from a businessman.  Arshad Nadeem won an Olympic gold medal for Pakistan after 32 years. It was the first gold medal for Pakistan by an individual athlete after 40 years, making it a historic achievement by the javelin thrower. The competition was quite interesting for the people of Pakistan as Nadeem's main competitor was Indian athlete Neeraj Chopra, who won a silver medal in the games.   

Toyota Indus Corolla was a well-received sedan for its budget-friendly pricing, modern styling, and suitable seating capacity for families. It remained in production from 1993 to 2001 and was available in different variants with respect to engine options and features. The highest trim level had a 2-litre engine specification under the badging of 2.0D. This restoration process focused on transforming the Indus Corolla into a 1.6 SE Saloon.  Toyota Indus Corolla Restoration Process  When this project car was received, its body parts were heavily rusted. Otherwise, it had a well-performing engine, which was the main reason for buying this saloon. In the first process, its suspension was cleared, and the car was rust-proofed by applying an under coat and inner coat. Later, bodywork was started by patching, painting, and overhauling the engine room. Exterior Updates The bumper was replaced with a Subaru (JDM-market) Indus bumper. To improve the front show, a CARB grille and Canadian lights were installed. To add a sporty touch, 15-inch GTR rims, along with NS2 tires, were aligned. Retractable mirrors, chrome lining, taillights, garnish, bumpers, visors, and Corolla quarter glass shades were added. The overall goal was to modernize the car with efficiency. For that, golden emblems were adhered to the rear, along with the fabrication of the antenna. Lastly, a paint job was done in the Black Pearl color theme to add sheen and glossy vibes. Restyling Interior Its overall interior was refreshed in a red and black color theme. Seats were redesigned and cushioned. An RFID sensor was installed for a push start. Dash was improved, and a new entertainment screen was installed. Other tweaks were console installation, wooden steering, and power windows were re-do. Engine Overhauling Engine tuning is the most critical factor in a restoration process, which results in good fuel economy and road performance. For this, engine overhauling was done by fitting the engine room, wiring, and tuning with compatible oil filters and lubricants. In addition, suspension and alignment were fixed to improve road handling. If you're on a tight budget and looking for a family-sized saloon, check PakWheels’ blog for assistance and Auto Store for the best aftermarket parts for your project car.  Watch Video