Audi Pakistan Announces Fixed Service and Maintenance Prices for its Vehicles

 

Audi Pakistan has been a recipient to growing sales and a growing spike in its fame. The company catapulted its sales and PR with the launch of an economical entry-level German sedan Audi A3 at a price tag of PKR 3.8 million (price has been revised to 4.0 million for the new variant). As it stands, the company will be introducing an entry level SUV Audi Q2 in Pakistan in the first quarter of 2017, which makes one wonder what else can the company do to break the stereotype associated with imported German cars in Pakistan?

As it turns out, the company is laying its card on the table in a very calculated manner. First, Pakistanis witnessed the launch of economical cars – this step mitigated the conception high-price tags associated with the German sedans- and now the company is systematically taking steps to change the conception of ‘Expensive to maintain’ mentality. The company has recently publicized its ‘Service and Maintenance plan’, which features:

and its pricing:

Although, the prices still need to see a lot of decrease, nonetheless it is a start, which has the potential of benefiting Pakistanis in the long run.

 

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