Latest on Audi Pakistan Case: Premier Retains ITP Rights
Lahore/Karachi, September 2025 — The ongoing tussle between Audi’s official partner in Pakistan, Premier Systems (Pvt.) Ltd., and dissatisfied customers continue to deepen, with legal, regulatory, and reputational battles unfolding on multiple fronts.
Case Update: ITP Authority Still With Premier
Earlier reports suggested that Customs Pakistan had suspended the Premier’s right to set import trade prices (ITPs). This has now been clarified: Premier retains its authority, and ITPs are still being issued by the dealership.
- The suspension claim arose amid court proceedings and industry chatter.
- The correction highlights that while Premier faces mounting scrutiny, Premier’s pricing power remains legally intact.
Broader Dispute and Accountability
What began as a single customer complaint against Premier Systems has quickly escalated into civil litigation in Lahore, defamation notices, and even criminal filings. The dispute has raised wider questions over accountability for warranties and after-sales service, putting the dealership’s credibility under scrutiny.
With the Lahore court naming Audi AG a “necessary party” in the case, the German automaker may soon be forced to clarify whether Pakistani buyers can rely on its warranties. This question continues to cloud consumer trust in the brand.