How Toyota Yaris Became The #1 Sedan in Just A Year

Toyota Yaris has officially completed one year in the Pakistani auto market. During its first year, the car has outsold Corolla, Civic, City and won the number one spot in the race of subcompact sedans of Pakistan. Here’s a look at Toyota Yaris’ journey so far.

Toyota Indus made its official debut in Pakistan in March 2020. At the same time, when COVID-19 hit us and forced a complete lockdown in the country. Everything was shut down because of the plague. A month later, car sales dropped to an all-time zero in April. Clearly, when Toyota Indus launched Yaris in the market amid such chaos, things were not looking good for the car’s future. 

What changed then? As soon as things got better with the COVID-19 pandemic and country-wide lockdowns, people really saw Yaris for what it was — a replacement of 1.3L Corolla XLi and GLi. It offered all the things the two predecessors did. In short, Yaris was everything Toyota fans could ask for. 

Thanks to all these things about the car, sales of Toyota Yaris started to take a toll on Corolla, Civic, and City from June 2020. The numbers only went up from there. Have a look.

What happened when Changan launched Alsvin and Proton launched Saga?

All through the year 2020, Toyota Yaris knocked it out of the park, with its sales growing each month. That’s because Yaris had only one direct competitor at the time, Honda City. With the new year came two new competitors, Changan Alsvin and Proton Saga. Both are B-segment budget sedans, just like Yaris and City. 

The launch of Alsvin and Saga brought more options for the buyers, which meant tougher competition for Yaris. Both cars did sway a part of the Yaris fan club, but not too much. Mainly because of two reasons. One that Changan and Proton are new entrants, still trying to settle in the local market. Two that their car deliveries are way too late. Ergo, Yaris remains a heartthrob of most Pakistani buyers.

Are you a fan of Toyota Yaris? If yes, what do you like about the car? If not, what are your concerns? Tell us in the comments.

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