PAMA Report: Car Sales Decline by 49% in July 2025
This month, we present a detailed analysis of the sales performance of local car manufacturers, focusing on car sales figures from the preceding month. This report offers a comprehensive overview of sales trends, company performance, and key industry takeaways based on the latest data from the Pakistan Automotive Manufacturers Association (PAMA).
1. Sales Overview
In July 2025, the local automotive market experienced a sharp month-on-month decline in car sales. According to the PAMA report, sales fell by 49%, with 11,034 units sold in July compared to 21,773 units in June. Despite this significant drop, there is a positive year-on-year comparison, showing a 28% increase in sales when compared to July 2024. This highlights the overall positive growth in the industry, even though recent months have seen volatility.
2. Industry Segments Breakdown
Car Sales
The car sales sector saw a dramatic 49% decline month-on-month in July. However, the year-on-year growth of 28% reflects a recovery from the previous year, demonstrating a longer-term upward trend despite short-term setbacks.
Motorcycles and Three-Wheelers
The sales of local motorcycles and three-wheelers saw a modest decrease of 12%, with 122,441 units sold in July compared to 138,509 units in June. However, there was a significant 44% increase in year-on-year sales, with July 2025 showing a notable surge from 84,993 units in July 2024.
- Atlas Honda recorded a 9% decrease in sales, with 104,892 units sold in July compared to 115,286 in June.
- Pak Suzuki saw a 6% drop, selling 2,518 units in July, down from 2,665 units in June.
- Yamaha Pakistan managed a small increase of 6%, with 586 units sold, up from 554 units in June.
- United Auto Motorcycle sold 12,335 units, down from 13,608 units in June.
Trucks and Buses
Sales of trucks and buses also experienced a 49% decline, with just 374 units sold in July compared to 737 units in June 2025.
3. Company-Wise Sales Breakdown
Here’s a breakdown of car sales performance for major automotive companies in Pakistan during July 2025:
- Toyota Pakistan saw a 9% drop in sales, with 3,337 units sold in July, compared to 3,687 vehicles in June 2025.
- Pak Suzuki Motors Company (PSMC) experienced a significant 72% decline, with 3,680 vehicles sold in July compared to 13,217 units in June.
- Honda Atlas recorded a 17% drop, selling 1,500 units in July, down from 1,808 units in June.
- Hyundai Nishat saw a 16% decline, with 1,225 units sold in July, down from 1,457 units in June.
- Sazgar Engineering (SAZEW) surpassed expectations with a 20% increase, selling 1,079 units in July compared to 1,349 in June.
Note: Sales figures for Kia Lucky Motors, Master Changan Motors, Regal Motors, MG Motors, and Al-Haj Proton are not included in this report as they are not members of PAMA.
4. Analysis of Local Automotive Market Performance
The 49% drop in car sales highlights the severe challenges the local automotive market faces, driven by factors like market slowdown, reduced consumer purchasing power, and global supply chain disruptions. On a positive note, motorcycles and three-wheelers showed impressive resilience with a 44% year-on-year growth, indicating a shift towards more affordable transportation options among consumers.
5. Key Players’ Performance
Sazgar Engineering outperformed expectations with a 20% sales increase, proving that some companies are adapting well to the downturn. Meanwhile, Pak Suzuki and Honda Atlas saw significant declines, potentially due to reduced demand and inventory issues. Car model performance varied widely, with models like the Honda BR-V & HR-V seeing increased demand, while the Suzuki Alto and Suzuki Swift suffered sharp losses.
6. Car-Wise Sales Breakdown
Here’s a detailed breakdown of sales for the top-selling car models:
| Car Model | June ’25 Sales | July ’25 Sales | Difference |
| Suzuki Alto | 9,497 | 2,327 | -75% |
| Suzuki Cultus | 523 | 239 | -54% |
| Suzuki Wagon R | 153 | 25 | -84% |
| Suzuki Ravi | 579 | 337 | -42% |
| Suzuki Every | 681 | 230 | -66% |
| Suzuki Swift | 1,784 | 522 | -71% |
| Toyota Corolla and Yaris | 2,902 | 2,418 | -17% |
| Toyota Fortuner and Hilux | 785 | 919 | +17% |
| Honda City and Civic | 1,710 | 1,143 | -33% |
| Honda BR-V and HR-V | 98 | 357 | +264% |
| Hyundai Tucson | 644 | 546 | -15% |
| Hyundai Sonata | 100 | 66 | -34% |
| Hyundai Elantra | 275 | 141 | -49% |
| Hyundai Porter | 302 | 395 | +31% |
| Hyundai Santa Fe | 136 | 77 | -43% |
| Haval | 1,337 | 1,079 | -19% |
| BAIC | 12 | 0 | -100% |
6. Conclusion
The Pakistani automotive market is facing challenges, particularly in the car segment, with a notable 49% decline in sales in July 2025. However, the year-on-year growth of 28% in car sales and the surge in motorcycle and three-wheeler sales indicate that there are pockets of resilience within the market. Industry players, particularly in the car segment, may need to reassess their strategies to adapt to changing consumer preferences and economic conditions.
Moving forward, it will be crucial for manufacturers to focus on models with growing demand and consider price adjustments or promotions to stimulate sales. Additionally, monitoring global and local economic conditions will be essential for anticipating further shifts in market trends.