This an awesome initiative. I'm ashamed to say that in 24 years as a driver, I have only texted once while driving... actually was reading a text, and crashed into a taxi. Speed was low so it wasn't that serious but it could've been. Never again, I said, and I don't even receive calls anymore unless the bluetooth is connected to the car stereo or I'm wearing a headset.
Sadly, I've seen some very serious accidents happen because of this. Lives lost. Not worth it. Texting, calls, underage drivers... Should be punished. A man with an AK47 cannot kill as many people as a careless/incompetent driver.