At the 2013 Tokyo Motor Show Nissan has presented the IDx Freeflow and the IDx NISMO, two concept cars based on the same platform and developed using co-creation methods to meet the needs of younger customers.
The IDx NISMO and IDx Freeflow are defined by Nissan as case studies for a new approach to product development that could have real applications in the near future.
The goal is to meet the needs of ?digital natives,? the generation born after 1990, by integrating their feedback into the creation process.
The development of the two IDx concepts cars was carried out through the engagement of separate co-creation communities.
As a result, each concept has its own unique identity: the IDx is a casual/lifestyle-focused vision, while the IDx NISMO is an ultra-sporty model.
1972 Datsun BRE 510 racing carThe design brief was to start with a simple, ?authentic? vehicle configuration without legacy influences, which resulted in a compact sedan three-box layout.
The overall look of the IDx concepts shows more than one connection to the Nissan?s Datsun 510, a model produced from 1968 to 1974 which gained popularity for the victories in the Trans Am Series (under 2000cc class).
Among the elements that show this aesthetic influence are the angular silhouette and the headlights with twin-light units, while the IDx Nismo also pays tribute to the racing livery of the 1972 510s run by the BRE team.
The video below includes comments by design director Satoru Tai and Francois Bancon, division general manager of Product Strategy and Product Planning.
(Source: Car Body Design - Car Design Resources, News and Tutorials)
