I was luckily invited to " By Invitation Only" A3 launch party. A3 was launched officially across 328 AUDI dealers yesterday and is for sale today on wards. I will be uploading pictures shortly.
Meanwhile I was able to grab the guidelines documented by AUDI to the dealers "how to set up a party". Its a very detailed document talking about smallest detail. Its a good read for Marketing students. You can read or download it from here. https://drive.google.com/file/d/0B-HjNP_jue7yYm4zUUFvR2xNaUU/edit?usp=sharing
A3 will be available in different engine options. Europe will get 1.4, 1.6 as well as 1.8 TFSI and 2L engine. only 2L is avilable with Audi's quattro (AWD) option. A3 will also be available in 1.6 and 2.0L in TDI clean diesel option. In NA, it will be available with 1.8L FWD and 2L quattro. Later in 2014 sports variant S3 will be available.
Details on A3 https://www.pakwheels.com/forums/cool-classic-cars-latest/218484-meet-audi-a3-sedan
