The global famous marketing information services company J.D.Power (Asia Pacific) has released 2009 China Automotive Performance, Execution and Layout (APEAL) StudySM on 26th November. Anhui Jianghuai Automobile CO.,LTD ---A-class sedan Tojoy defeats many Sino-foreign joint venture brand car models and wins the first prize of permium compact segment with 758 scores. What’s more, JAC Tojoy is the unique Chinese independent brand sedan which gains the highest score in APEAL Index Ranking conducted by J.D.Power (Asia Pacific) Company to the nine sedan segment markets.
J.D.Power Company is accepted as the most authoritative、famous and influential evaluating agency of the automobile industries. It’s the seventh year that J.D.Power Company carries out APEAL study in China. Before this time, it was always Sino-foreign joint venture brand vehicle that got the highest scores of APEAL. Now it’s really surprised that Tojoy takes the crown against other Sino-foreign joint venture brands.
J.D.Power Company’s APEAL study is a customer-reported measure of what gratifies owners in China regarding their new vehicle's performance and design during the first two to six months of ownership. The study examines nearly 100 attributes in 10 vehicle categories: vehicle exterior; vehicle interior; storage and space; audio/entertainment/navigation; seats; HVAC; driving dynamics; engine/transmission; visibility and driving safety; and fuel economy. That means, APEAL Index report is a comprehensive exam of vhicle quality, customers feedback and brand image in a sale as well as the most famous evaluation standard for judging new vehicle comprehensive strength.
The auto experts point out that quality is always the blank wall for Chinese independent brand in China automotive industry. JAC Tojoy receiving Premium compact segment Award fully proves that some excellent China automakers have kept up with International big brands and even surpassed some of them with JAC Motors as representative.
J.D. Power Asia Pacific China district study services general manger Dr. Mei Songlin said:“Releasing the premium index vehicle models can increas customers’ recommendation rates and loyalty. According to research, vehicle APEAL Index has a close connection with custmores’ loyalty and satisfaction. Among the owners who give the highest score in the study ( an average of 884 points or above), 53% express that they are bound to recommend their owned cars and 26% are bound to repurchase. And the vehicle will sell well and achieve market recognition after winning APEAL score and maunfacturing customers’ satisfied vehicle models is the first step of building powerful brand image.”
JAC sedan Tojoy was launched to the whole world in The 6th China (Guangzhou) International Automobile Exhibition on November 17, 2008. By the four major advantages of "Five-Star Chassis", "China Fashion", "3T quality assurance(Top Factory Model, Top Essence Team, Top Level Service" as well as the excellent performance price ratio, Tojoy quickly becomes the star model in A-class car market and establishes a good reputation of "the affordable good-quality" among the consumers. Since it was launched into the market, Tojoy has kept a hot sale for one year with monthly-sales of above 5000 units and cumulative sales of 60,000 units.
In the international market, Tojoy has sold to more than 30 countries such as Syria and Chile and total exports reaches more than 2,000 units.
Meanwhile, JAC Tojoy has also won hundreds of Media Award from home and abroad, creating a record of winning 8 awards monthly on average and obtaining a maximum of 8 awards in a single week. The collective statements from media authority show the fundamental value---the classic and fashion style, excellent performance and configuration, and performance price ratio that is better than competitors, which make Tojoy set a new benchmark for Chinese independent brands and gain a high level of end-users satisfaction. JAC Tojoy won the "Most Expecting New Car" in 2008 China (Chengdu) Annual General Auto Assess List in September 2008 and the " Most Expecting New Auto Model" in Hangzhou in November. In SOHU Annual Auto Selection, Tojoy has won 7 awards that is "Best Design Auto Model", "Best Newcomer Award", "Annual Independent Brand New Prominent Car" , "Most Expecting New Car", "New Car Reputation Prize", "Most Public Attention New Auto Model" and "Users First Choice Independent Brand Cars". In 2009, with the outstanding sales performance and excellent performance price ratio, JAC Tojoy won "Annual Boutique Selling Competitive Sedan" in "2009 Annual Consumption Auto Model Selected Activity" sponsored by China Auto News. Thus, "most expecting", "most excellent performance price ratio", "best", "most fashionable" and some other evaluations become the perfect comment of Tojoy.
The general manager of JAC Passenger Vehicle Company Dai Maofang pointed out that Tojoy won the highest score of segment market in Premium Compact Segment by J.D.Power Company, which fully proved the consumers made a high recognition to the high quality of JAC auto and this is a huge encouragement to JAC staff who produce good cars for long-term to Chinese consumers. JAC Passenger Vehicle Company will take this as a startpoint for excellence, continuous improvement and further promoting products quality and service of its all auto models, aspiring to be a new quality benchmark in the Chinese auto brands camp!
The highest-ranked models by segment in 2009 are:
- Compact segment: Chevrolet Spark
- Premium compact segment: JAC Tojoy (Tongyue)
- Entry midsize segment: Nissan Tiida
- Midsize segment: Nissan Sylphy
- Lower premium midsize segment: Chevrolet Epica
- Upper premium midsize segment: Buick Regal
- Luxury segment: Audi A6L
- SUV segment: Honda CR-V
- MPV segment: Honda Odyssey
- Minivan segment: Wuling Rongguang