Haima motors is based in Hainan island off the south coast of China. The name ‘Haima’ is a compound of the two words Hainan (where Haima is based) and Mazda, so you get Haima. In the days of old Hainan Auto works and Mazda had a joint venture together where Hainan Autos would produce Mazda cars. Then the mega giant Chinese car producer, FAW came along and bought Hainan Auto Works, thus the FAW-Mazda joint venture was born, and became very successful too. Once the FAW-Mazda JV was put into place, Haima became one of FAW’s sideline brands like Xiali, Red Flag etc. This however, did not effect Haima too much and they had grand plans to carry on their own brand, they received many of the older Mazda models that Mazda no longer wished to continue with..
The Haima Family is based on a Mazda Familia, which Mazda has discontinued globally back in 2003. However Haima has been producing the 2nd generation of their Family based on a 9th generation Familia until now. The car pictured below is the 3rd generation Family, recently launched by Haima and is clearly a step ahead in terms of design, built quality & performance.
The new Family measures 4535x1740x1480 (mm), and its wheelbase is 2615mm, 5mm larger as compared to the previous Haima Family. Its is equipped with a 1.6 liter self developed VVT engine which produces 120hp, 88.2kw of power and peak torque of 158Nm/4500rpm, meeting Euro IV emission standards. Available transmission options are either a 5 speed manual or a CVT gearbox.
Features include Driver & Passenger Airbags, Pretensioned Seat belts, Key less entry, Central Locking, Electronic Anti-theft engine, ABS with EBD, Alloy Wheels, Sunroof, Adjustable Steering wheel with audio controls, Leather seats with height adjustments, Power Steering/ Windows/ Mirrors USB/ iPod connectivity and CD Player with 6 speakers etc.
The Haima Family III has already started to roll off the production lines and will be available in dealerships by the mid of this November. Price is likely to start from 80,000 yuan (10.15 lac PKR)
Edit: Official Prices announced:
1.6L Manual Comfort- 76,800 rmb- 9.82 lac PKR
1.6L Manual Luxury- 85,800 rmb- 10.97 lac PKR
1.6L Automatic Comfort- 89,800 rmb- 11.48 lac PKR
1.6L Automatic Luxury- 98,800 rmb- 12.63 lac PKR
