most american cars have 'luxury' as a standrd feature american cars are all about makin their customers feel comfy in their interior, and giving them the power to give them a sense of confidence, and american cars got looks that kill. the question about reliability, the jap may have more reliable engine and drivetrains, but their body work ( doors, hood, trunk , and interior) is poorly 'glued' together . american cars may have some problems with the engine and drivetrain but atleast they dont fall apart and they make their owners feel good and confident... and also american cars pack more features than a jap car would in the same price range