Land Rover popular in Asia: UK HC
ISLAMABAD: Land Rover, a British auto brand, is becoming equally popular in Asia as it is in its home country of Britain, said British High Commissioner to Pakistan, Robert Brinkley on Friday.
In a launching ceremony of Land Rover, all new Freelander 2 and Defender at British High Commission, he said that the company’s new brand would be successful because of extremely attractive vehicles with highly sophisticated technology.
He further said that Land Rover Discovery is his favourite vehicle, as he used the vehicle in his last appointment in Central Asian States, where he drove the vehicle in extreme cold temperature.
The Land Rover, assembled under the local authorised dealer of Sigma Motors Limited at Karachi, is also supplied to military and other law enforcement agencies, BHC said.
Syed Zafar Uddin Ahmad, CEO Sigma Motors Limited, said that the company since its inception is maintaining its position as Pakistan’s premier automobile company specialising in 4X4 vehicles.
Land Rover had made a commitment to a sustainable development and environmental policy and is also participating in global conservation projects, thereby protecting fragile environments and endangered wildlife, he added.