Jag will only can revive itself if it get rid of its owner Ford. recent decline in jaguar sales is due to
People want to buy top notch brand for luxary ans style ended up having
Ford Mondeo Engines in Jaguar x type! that was enough to put people off and hence jaguar sales slumps!!
Its a good brand, but Ford focusing in US market and giving less money to new design and development to Jaguar.
its ended up 2nd rated cars in luxary brand range.
currecnt XKR looks like design rip from astin martin. this one in this thread looks to have Lexus IS and GS looks with astin touch.