another perspective could be that
1) How many auto related (of this type) happen around lahore or even elsewhere in Pak? (none i guess)
2) People earn alot these days and have loads of cars to show off (including myself btw:$)
3) 10,000 to be on TV with a show off car (relatively to locals) and loads of pictures to be taken and shared on net cells etc, i guess is worth it for that class
Above all, a suggestion for all, try taking things positively and consider all perspectives before passing on a "judgment"
cheers