The Sportage Alpha is pretty barebones IMO. At that price, there is some good competition.
The 5 seater Oshan X7 FutureSense might be more value. There's also the MG HS facelift as well which is a bit smaller but also cheaper and better equipped. You can also go fully electric at this price with the BYD Atto 3. There are several options now and likely more coming soon.