Agreed with zunny and stunner there except the highlighted part. PW is indeed a success in terms of technical discussion (except the Brand loyalty wars). As far as the TV commercial goes, there is a catch, you may flood the website with false advertisement as long as it is free. And I dont mind dealers or individual brokers here, as long as they have to pay for each AD, have a trader rating besides their profile, even we can allow comments from buyers already visting the cars and finding missing information from buyer. This would save fuel costs of more future visitors planning to pay a visit. PW earns, buyer can short-list easily with more information, seller gets a +1 when the deal is successful.