Any Suggestions for Yamaha Company to increase sales in Pakistan?

[muhammad.irtiza]

Bikes are never considered status symbol in pak

It depends on the age demographic in concern. You should remember that Yamaha's YBR is targeted towards the younger age bracket (18-25) and in colleges and universities YBR is considered a status symbol, speaking from personal experience.

[mehran]

I would still suggest for an on-ground survey of young people (18-25) to be able to come up with a real time opinion based on interviews. Price, engine capacity and looks all matter with price bring the deal maker or breaker. Please do such ground work once and you will immediately know where Yamaha lacks.

[syedwaqarhussain22]

Agreed to this fact 100%.
People are buying Chinese copies 150,250,300 cc CBUs with significant low grade quality.
Within the range of 100-200k we don't have a dual purpose motorcycle which is a much need segment.
Ppl are bound to modify gs ybrs who can't afford more than this. Some buy Robinson/Wego which have passion for dual purpose and want a comfortable ride for long routes.
If they're thin on margins then they have to seriously think on localization of parts or outsourcing to quality manufacturers.
Investment must surely be an issue. If outsourcing or change parts would do that will also be a cost effective solution. I'm sure they must have thought on these lines.

In short, there's a huge gap 150-300 segment.
And to launch a standard model with good hp would do good.

[wasiqshahab94]

Here's my 2 cents. Having a Complete range of bikes offered is one step through which Yamaha can revive their brand in pak. The 150cc market has been left open by yamaha for Honda and suzuki to take advantage of. Just like Honda and it's CB150F, Yamaha's portfolio in China has some bikes that could be potential candidates like the YBR150/150Z, YS150 etc. As you go to higher segments, the buyers also get smarter; they will flock to the best product, period.
Yamaha must also have a premium offering, something like an FZ could serve as a halo product and could even develop its own market niche. Provided, they can avoid blunders like Gixxer SF and CB250F; Suzuki slapped an unrealistic Pricetag on an otherwise decent product and Honda chose to import a run of the mill 250 all the way from Brazil instead of something like a CBF190R from China which would've been much much cheaper and aesthetically, more desirable. If yamaha can avoid these mistakes, it'll do just fine.

Lastly, if Yamaha can increase it's 3s dealership network, that could take care of a major concern ppl have when buying a Yamaha.

[salmanbucha4]

You need to come up with at least a 150 cc bike .you have already been squeezed by honda by bringing 125 cc bike . I will recommend against bringing imported bikes .reason being the most shokia people of these bikes are young generation landlords and most of them are non filers .as govt has already put a ban on non filers from buying an imported vehicle so Imported bikes are not the answer .rather you should manufacture these 150 cc bikes and above in Pakistan . Invest money in your assembling line ,do more advertisement .engage the youth .
Go for mass selling strategy instead of targeting few individuals .
Honda is successful because it caters to everybody needs .not just the few individuals . Also the money these days is in the hands of mature generation due to economic. Situation . You can't expect a university or college student to spend enormous money on your bikes .

[7thgear]

You said, "Yamaha can never ever beat the competition in Pakistan in terms of price." Think again, at the cost of repetition manufacturing of localized parts can be a real game changer. Yamaha already has its lover in the motorcycle community. Consider Yamaha in Pakistan compared to what Honda had to face in the USA in the past when bikers were mostly outlaws and biker gangs indulged in criminal activities, at that time when Harley Davidson was ruling the American market with its powerful bikes Honda stepped in with small displacement bikes raising a slogan of, "You meet the nicest people on a Honda". It changed the whole scenario in a matter of few years. Honda got popular with people of all ages including women and also contributed in changing the image of a biker. Yamaha doesn't have to face such tough circumstances in Pakistan, all they have to do is spread their dealership and encourage the Yamaha lovers at different forums to stand out.
Talking about improving sales, although Yamaha has enjoyed good sales in bigger cities as compared to smaller cities where sales have been less for two main reasons; 1. Reverse gear pattern, 2. sporty design. In rural areas people prefer a straight seat because mostly a motorcycle is the only means to commute the whole family of five. Although YBR Z came with flat seat but the reverse gear pattern was still there. Here Yamaha needed to educate the masses about the benefits of reverse gear pattern and tell them why this pattern was internationally standard for all bikes, this is where role of Yamaha would count by organizing awareness campaigns. No company has ever flourished without the support of its brand lovers, Yamaha should focus on that.

[salmanbucha4]

you are right .like I said before .the focus of Yamaha Pakistan is totally wrong .their management is clueless about the market demand .they kept dragging the theme that something new is coming .they created hype so many times only to showcase some useless color editions or so called special editions .
You cannot cry wolf everytime .there is a time when people stop paying attention to you and then you get eaten up by wolf in this case Honda Pakistan .
It will be only miracle in such economic conditions if Yamaha pulls this one up somehow .for me I am predicting they will pack up their bags and leave soon .selling a meager 15000-17000 bikes s year for a company whose only product is bikes is not sustainable .Suzuki has no worries because their main business is cars and whatever they sell on bikes is bonus for them not necessity .

[muhammad.irtiza]

Which is why they are shelling top dollars on the very best consulting options to strengthen their management to make robust decisions. But these decisions are hard and a lot of factors are acting beyond our reach. What we can hope from this thread is that the management can get good insights and meet the needs of their customers better.

[syedwaqarhussain22]

Just an idea.

Something as simple like this would be welcomed by masses in 150cc with oil cooled preferably.
Not exceeding the budget, with localize parts.

[wasiqshahab94]

Are you aware of what yamaha pakistan plans to do in the future? What will be their future strategy and when can we expect to see it put to action?

[wasiqshahab94]

https://www.yamaha-motor.com.pk/ybr125-graphic-designing-contest/

Yamaha wants YOU to suggest what the graphics on Ybr 125 should look like

[salmanbucha4]

Is sae Kia ho ga ? Honda and Suzuki already does it every year .a useless excercise.

[salmanbucha4]

I have never heard anybody not buying Honda just because it will get snatch .

[nabeel54]

Yamaha's YBR'S honestly are not fail as overall demand for such bikes is very low in market. Yes they could have alot better but sadly introduction of ybr in market was poor with insane high price parts, issues like missing, super silent muffler & yes if it was able to produce just little bit more power compare to cg125 or even match power. It would have definitely gained alot more sales.

Yamaha step to introduce YBZ version was really good but honestly overall that bike has not done well at all. Yes its very good bike but international model are simply not really welcomed by Pakistani people. Like in case of Ybr such incline tank design short fenders people took them as big problem. Same way in ybz though flat tank but not changes done to fenders. And design wise though Yamaha has launched ybz as an compact or say it madium size bike but still I our awam which is very use to light motorcycles like cg & cd find it heavy to handle or keep.

My suggestion to Yamaha are

1. They are huge brand and such an big name in motorcycle industry, They should design some thing specific for our country. Take an example of Saluto 125 in India sporty bike but looks more simple compare to our ybr. People are not liking big tank of ybr with airscopes.

2. Can't they introduce an engine that produce power around 11-11.5hp. Speed & power is really the most important priority of our awam.

3. They should introduce basic models with simpler design as cg125 & yes lower cc bikes 100-110cc. And why not if they still struggle feel gap whats wrong in introducing 70-80cc light motorcycle as cd70.

4. Mechanics play major Yamaha need to do as much as they can. Though even Honda in decades despite all training still have not been able to change sick mindset ustaad log. They are like they know better than company. But they are still working slowly mechanics have started to follow some guidelines of company.

5. Spare parts availability in reasonable price play key role.

idiot Honda fan boy

[muhammad.irtiza]

The recommendations have been typed and forwarded to Yamaha. Thanks

[ch.talal]

Adding my 2 cents here.

1. Introduce 150cc bikes.
2. Increase engine warranty period from 3 years / 30,000 km to 4 years / 35,000 km.
3. Try to reduce idiotic engine noises coming from tappets and timing chain.
4. Give extensive training to Yamaha mechanics and teach them to rebuild engine successfully.
5. Work with insurance companies to insure bikes.
6. Yamaha has already reduced quality of its serveral bike parts. Get bids from local vendors all over the country, check quality of their samples and start working with them to keep the prices low but not to compromise on parts quality.