I was also curious about all this. Did some research. Audi gave me customs documents as part of documents needed for registration and record. The prices of cars in Europe are inclusive of vat, transport etc. When Audi factory issue a car directly for export purpose it doesn't include vat (17% i think), and other small charges. Audi Pakistan (Premier systems) is keeping very low profit per car, probably 1-3 lac, they are keen to be the most selling luxury car brand. On the contrary shah Nawaz and deewan keep too much margin, according to a source even close to 15-25 lac per car.