It's all about presentation, my friend. Hafeez Center is full of pretentious shop owners who decorate their shops with big light bulbs, lots of glass and mirrors, their displays are full of smartphones in mint condition and to complete their 'uber image', they hire salesmen who can maintain a BIG smile on their faces 24/7/365.
They employ all these tactics to exploit our sheer superficiality and materialistic mindset, and it works, I'll give them that!
In reality though, these shops are no different than the seediest shops located at the corner of Hall Road with smelly, rude salesmen, cracked showcases and broken bulbs.
To their credit, at least they aren't pretending to be someone else.