You might remember that back in February, we hinted at NextGen Auto’s, a Nishat Group subsidiary, plans to collaborate with Chery. This update came from our sources, who also revealed that the companies were preparing to introduce electric and plug-in hybrid SUVs like the Omoda E5 and Jaecoo J7 PHEV to the Pakistani market.
Fast forward three months, and things have taken an interesting turn.
A Dual Partnership Unveiled
Two significant developments have been revealed in the automotive sector. Firstly, Hyundai Nishat has announced a strategic partnership with Omoda and Jaecoo—two automotive brands operating under Chery International, which itself is a subsidiary of the Chinese automaker Chery Holding.
This collaboration brings a distinct product lineup, meaning Hyundai Nishat will not be using Chery logos or existing Chery products directly. Instead, under this agreement, Hyundai Pakistan is set to introduce the Omoda and Jaecoo’s products like Omoda E5 and Jaecoo J7 to the market.
The second—and arguably more surprising—announcement is that Chery has officially entered into a partnership with Master Group of Industries, signalling a broader expansion strategy in Pakistan. It is worth mentioning that this is Master Group’s second partnership, an endeavour to add competition in the EVs and PHEVs segment. Earlier, the company brought Deepal electric cars to Pakistan.
This strategic partnership aims to bring the latest Super Plug-in Hybrid Electric Vehicles (PHEVs) and New Energy Vehicles (NEVs) to Pakistan. It also marks a fresh beginning for Chery in the local market, following its previous collaboration with Gandhara Automobiles Limited (GAL).
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