those were applicable for the master molty foam billboards in karachi - every dimbulb crashed his car gawking at the lady in her nightgown laying sideways on her master foam bed.
In Karachi - every advertisement can be sucessful, by adding a woman and a jingle.
I remember the old Aquafina billboards in Karachi - the board was
Bottle ------ Woman.
Thats it - nothing, nada just a stupid bottle and an equally stupid woman on the huge billboard. That brand manager must be very very high on something spiked in his aquafina.