Well that is the 'demand' of the seller and he has every right to ask anything for his car. If anyone is interested in paying that much he/she can contact him..
As for 'own' or 'on' whatever is that, I have been against that for the last 15 years...I never paid that when buying brand new car, I would better wait than pay that extra amount. Forget about the individuals who are into this, the sharks of this business are the authorized dealers.
Please no hard feelings anyone, my comment is not targeting anyone...these are just my thoughts.