This will become a long drawn out discussion. Firstly, the one tire rule was not Ferrari specific. Anyone watching F1 for some time would agree that there has always been a Ferrari bias in FIA or at least that has been the impression. There are numerous examples of that over the years where FIA has intervened conveniently in one way or another to help matters shall we say. There was a reason why Ferrari struggled because of the one tire rule. For sometime, Bridgestone had become almost exclusive tire suppliers for Ferrari, even though they were supplying tires to some other teams as well, but the tires were designed to suit Ferrari. As a result of that most teams that harboured any designs of winning something in F1 left Bridgestone and moved to Michelin. That left only Ferrari as the only big name on Bridgestone, and whilst they had a lot of success on Bridgestones, it came back to haunt them when the one set of tires per race rule was introduced. There were many big teams on Michelin who did a lot of testing while at Bridgestone only Ferrari was a team with resources to test, but they obviously could not test as much as the other big teams combined, and as a result suffered that year. If Ferrari had not pushed Bridgestone to become Ferrari exclusive the other teams would not have switched from Bridgestone. That disaster was of their own making.
As for '08, i don't know where Massa was particularly lucky. The rules are the same for everyone, be it the joker engine rule or something else. You make your own luck, and over the course of a season or career it balances out. Massa saw an opportunity and as raptor21 said, he grabbed it with both hands. Just like in'07 when Mclaren lost the drivers title, Ferrari did the same in'08. They had the best car, and they should have won both titles easy. Agree with genius83, the Ferrari drivers in general and Raikkonen is particular is found wanting on the technical side. Their input is not sound and in the previous years they would have the experienced test drivers carrying out work for them. Now that there is a ban on in season testing, they don't have that luxury, and might well fall behind even more.
It's not fair to expect the current Ferrari drivers to have the same worth ethic as Michael Schumacher. Not many have the dedication that Schumacher had, and not many have the team that Schumacher had at Ferrari. Similarly it's a little unfair to expect Ferrari to produce nothing but championship winning cars especially when Italians are at the helm of affairs. What Ferrari need to worry about is not falling so far behind that it becomes unattractive for some of the top drivers.