This ad is really tacky, What does a country's national flag got to do with a F1 race?. But the article does shed light on the logistics involved in organizing an event like this and the amount of money involved. :o
Grand Prix Formula One race: Logistics race to move 1,500 tonnes of cargo on time.
ET Bureau Sep 17, 2011, 03.52am IST
The race against time has begun for the inaugural Airtel Grand Prix Formula One race in India even before fast cars arrive to blaze the newly-laid tarmac on October 30. In dry runs this week, organisers of the event have carried out probably the biggest logistics drill of its kind in the country.
They need to prepare down to the last detail as they will transfer planeloads of equipment from the Indira Gandhi International Airport to the Buddh International Cicruit in Greater Noida near Delhi. Five Boeing 747-400F jets will descend at the T2 terminal, dedicated for the event, and fly in 24 racing cars (two for each of the 12 teams), engines, tyres and spares, racesensitive equipment like high-tech gadgets, TV equipment, computers, radio sets and timing equipment, besides equipment that will connect the drivers and their cars to their support staff throughout the race.
Each team, flying separate jets, is also expected to bring in 100-200 staff. These will include chefs, engineers and telemetry specialists along with specialist staff for tyres, tarmac and fuel - who carry all their stuff to races around the world - and a huge amount of food and stationery.
This will be in addition to the tonnes of cargo - including 30,000 litres of high-octane petrol and furnishings and equipment for hospitality at the paddock club - that have already started arriving by sea and the items being sourced from within the country, including 40,000 litres of diesel from IndianOil. There is no room for error for the 30-odd people from Jaypee Sports International (JPSI), the organiser of the India race and owner of the racetrack; RE Rogers, the logistics partner; and the Delhi airport.
JPSI has set a standard of four hours to unload the entire cargo at the Indira Gandhi International Airport and get it going to the track. The time taken to get the cargo from tarmac to tarmac has been pegged at no less than 10 hours.
This will include the time taken for customs clearances, documentation as well as four hours of travel. JPSI and RE Rogers have mapped all the routes for the trucks to move from the airport to the track and have ascertained the best route to be used. Route surveys, involving photographing all parts of the route as well as the important signages, studying potential roadblocks and height clearances for the trailers, are being undertaken.
It's massive and precise. None of the equipment is replaceable immediately and there is no time to replace either," says Sameer Gaur, managing director and chief executive officer of JPSI, whose specialists have shadowed two F1 races in Sepang (Malaysia) and Istanbul (Turkey) to prepare for the job.