On September 1st, 2009, Greatwall Autos S.A., the distributor of Great Wall Motors in Costa Rica successfully held the FLORID 1.5L VVT launching ceremony in San Jose, and mass media was invited.
At 19:30 p.m. September 1st, the ceremony started with the presentation of Mr. Javier Collado who is the president of Greatwall Autos S.A. And the warming-up dragon dance in oriental style attracted the audience immersed in more expectation. When the dance reached to the ultimate climax, FLORID's cover was unveiled by the dancers. With the spotlights opened and focused on the vehicle, FLORID formally debuted in Costa Rica. At that moment the photographers started to take pictures and the mass media people started to make theirs interviews to Mr. Javier Collado. By close view and touch to FLORID, people attended the ceremony had very good comments to the car.
FLORID is a new passenger car of Great Wall Motors, which could be equipped with 1.3L and 1.5L two kinds of engine. Besides, compared with other cars in same class, VVT technology adopted on the engine greatly enhanced the overall vehicle performance of FLORID. Through this launching ceremony, not only this new car was well promoted, but the confidence of distributor and customers to Great Wall Motors brand became much more consolidated.
In September, 2009, Florid has been launched into Chilean market successfully.
FLORID, a new hatchback model of Great Wall Motors, oriented towards international standards and markets on its design and development, with fashionable outline, advanced equipments, much spacious inside. It is equipped with 1.3L and 1.5L two kinds of engines, compared with other cars in same class, VVT technology adopted on the engine greatly enhanced the overall vehicle performance of FLORID.
Derco Company, our distributor in Chile, held a series of promotional activities including training on sales representative, press release, advertising campaign and so on, and inviting the main local media to attend the press meeting. All of these activities built a good atmosphere for the public voice.
This Florid launching have put a big influence for the sale as well as extend the force and popularity of Great Wall Motors in Chile.
