I believe, if a strong business group brings a new brand to Pakistan and does HEAVY marketing and gives excellent aftersales services and the product itself is gud, people WILL buy it! Nissan, mitsubishi, chery, chevy etc were all lacking initial investment. when their cars were launched, not enough marketing was done. I dont remember seeing a SINGLE Chevy cruze advertisement anywhere although i saw a few brand new cars on the road.
Launching a new car brand would be a challenge. Breaking the monopoly is not easy but not impossible too, all its gonna take is commitment and adherence to the objectives of the company for long enough. Once people realize that the particular brand cars are better then others and the company wont just run away, they are sure to buy cars. n when they do, sky is the limit for sales of those cars...
