That is why i said mentality, people do not see segment, they see price and reslae. Hilux has both going for it. I know we are talking apples and oranges but if they are for the same price then the comparison begins.
As you yourself are saying problem is Shitzuki badge, then why was HR-v not sold in numbers compared to fortuner?
So badge war will be valid for Toyota Vs Kia as well, the buyer will consider options and will then decide.
Time will tell, but i still believe if Kia prices sportage same as Revo, they will lose market. My guess.