Doesn't matter how much they advertise their product. Because price point is something we all have to consider. There are cars that were way cheaper than other competitors but didn't make it. Like faw v2, it was better and cheaper than swift and city but couldn't make it because people didn't trust.
With this price tag, KIA won't survive either.
If this car falls anywhere between 1.3m to 1.4m it will be a good catch for buyers. A potential buyer will still think dozens of times about cultus before purchasing picanto.