I am not sure about it. If it is JBL for PKDM, it should be on the specifications sheet and reason being it will make KIA product more superior to other.. I dont see JBL on PKDM. It says 6 speakers and 7 " infotainment.
The JBL system on Sportage in other markets comes with 320 watt 8 speakers [ 1 centre speaker + 2 tweeter + 2 front door+ 2 rear door + 1 sub woofer] with amplifier. Its not standard equipment and comes in higher trim levels as premium sound system.
Maybe we dont have a JBL.