I strongly agree with you as I had the same experience and at the time of purchase, I was confused too, test-driven both of them, in my opinion, the exterior looks of Tucson is better than Sportage and the interior looks a little modern too with floating screen and all, but when it comes to Interior finishing and overall experience with the Infotainment system, Sportage is much better than Tucson and I also find the suspension of Sportage to be on a bit softer side in comparison with Tucson, and last but not the least, KIA's dealership network and aftersales service, I opted for Sportage and I'm completely satisfied with my decision.