This is a luxury bus service. We cant compare it with low cost bus services, which gives back and knee pain while travelling. Basically this is an elite class service where the service provider is not compromising on its services, for people who would like to pay extra to get top class services. Who would prefer service more than money. This will be a non-stop journey from lahore to islamabad. With on board entertainment systems/movies/tv-channels, live kitchen, business class reclining seats, complimentary food and drinks, toilets, and not to forget the prettiest bus hostesses.
For example, we can also stay in a budget hotel but we prefer 5 star hotels to make our stay memorable and feel special.
Fare would be 3300/-, the service will start soon, in about 8-9 days, terminal in lahore would be near fortress stadium, and in islamabad may be near kashmir, i dont exactly remember the details as they were told to me by someone, company website is registered as qconnect.pk but will be operational once service is launched for public, moreover you would be able to buy tickets through bookme.pk on special discounts. This is the info I have received so far.