Mahindra and Mahindra accused of False Advertising
[highlight]Auto major Chrysler's South African arm has complained against a local ad run by Mahindra & Mahindra, which uses its automobile marquee "jeep", saying it owns the trademark to the world's oldest sport utility vehicle of World War II vintage.
An agency report on Sify says that "The Advertising Standards Authority of South Africa (Asasa) is looking at the matter even as Mahindra and Mahindra says it used "jeep" with a lower case to denote the generic name for the kind of multi-purpose vehicles it makes."
In response, Mahindra & Mahindra in South Africa has reportedly brought out a full-page counter-advertisement providing a "Public Declaration of Facts", defending the content and accuracy of its original ads, stating that it does NOT lay claim to the Jeep brand. Instead, it says that the original commercials were only meant to introduce South African consumers to the iconic (sic) Indian brand.
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