Originally published at: https://www.pakwheels.com/blog/toyota-dominates-the-pakwheels-2022-survey-awards/
Every year, PakWheels.com conducts a comprehensive automobile industry survey to ascertain the choices, habits, and preferences of the consumers. This survey also helps compare and analyze new data with the old one. The survey provides valuable insights into the behaviors, preferences, and trends of the Pakistani automobile industry.
In the 2022 survey, the largest number of respondents belonged to Lahore, Karachi, and Islamabad, with the major age group being of 18-22 years. Almost 98% of the respondents were male. The vast majority of the respondents, almost 79%, claimed that they owned locally assembled cars.
Based on this sample, PakWheels.com Industry Survey represented some interesting results.
Best in Category Awards
Best Exterior Design
The respondents voted Honda Civic the best exterior design in the Locally Assembled category and Honda Vezel the best exterior design in the Imported category.The respondents voted Honda Civic to be the best in Engine Power in the Locally Assembled category and Toyota Aqua in the Imported category.Suzuki Mehran took the win in this class in the Locally Assembled category. On the other hand, Daihatsu Mira won in this class in the Imported category!Honda Civic won the award for Best Interior Design in the Locally Assembled category. In the Imported category, MG HS won the popular vote!Changan Alsvin took the award for the Best in Environmental Friendliness in the category of Locally Assembled Cars, while Toyota Prius won this award in the Imported category.The respondents voted Kia Sportage to be the best in comfort in the locally assembled category. MG HS again won the award in this category as well!Toyota Corolla won the award in this category as a Locally Assembled Vehicle, while Toyota Aqua won this award as an imported vehicle.The awards for Best Interior Quality were won by Honda Civic in the Locally Assembled category and MG HS, again, in the Imported category.Suzuki Alto in the Locally Assembled category and Toyota Aqua in the Imported category won the Best Fuel Efficiency award.The respondents voted Toyota Corolla to have the best resale value in the locally assembled class and Toyota Aqua in the Imported category. Changan Alsvin won the Best Features and Accessories award in the Locally Assembled cars category, while Toyota Vitz won in the Imported category.Toyota Yaris took this award in the category of locally assembled cars, while MG HS won this award in the category of imported vehicles.
Apart from these awards, the respondents were also asked to rate new and existing locally available brands for the provided criteria. This was done to gauge brand perception o these brands in the market.
Value for Money
The participants ranked Toyota as the number one brand that provides value for money, followed by Honda and then Audi.
Brand Image
Toyota was again ranked the highest for its impeccable brand image, followed by Changan and then Honda. Changan being a new entry in the market is a surprising choice here!
Quality
Toyota again took the first spot on the list, followed by Honda and then Suzuki.
It is clear that the Pakistani consumer market deems Toyota as an outstanding brand due to its value for money, quality, and design!
