People didn't get their Toyota and Honda maintained from dealership because road-side mechanics were available. But their warranty got void similar to Kia / Peugeot. However, people didn't realize it because their cars were old and did not have much features to begin with, so any mechanic could get away with "fixing" the car shoddily.
Now, enter fully quipped vehicles with complex AWD systems, power seats, ECUs connected with infotainment systems and other features that were never seen by local mechanic; so people started to realise warranty is important and when they went to dealerships, the bills started to look high because simple oil change IS NOT Equal to periodic inspection.
But ye bat lakeer kay fakeeron ko kiun samajh aani. Unhay to bus logo chahiye apnay favorite brand ka kiunkay unkay dost bhi yehi letay hain, ya phir own pe bechnay kay liye letay hain. A sad state of affairs.