i went up trough umer qadri , their company is i think <a href="http://www.kashmirtravelguide.com">KashmirTravelGuide </a>, this guys had own pajeros and guest houses up there in neelum valley.
Day 1 : booked hydro electric board colony
Day 2 : continental hotel
Day 3 : resort at arrang kel
day 4 : keran ajk tourism resort.
this type of accommodations are good with family.