Precisely, they read the pakistani market and understood the consumer's mindset. Why on earth would they want to spoil it?
there you go!
You said it yourself. I say its a very smart decision by toyota not to introduce the belta here for a lesser price.
Fairly true. I like analyzing markets and economies. Thats why I shared my opinion from a marketing point of view. I like macro economics and industrial psychology. You can call it a hobby.
Of course it has. Its there to maximize its profit. You didn't start thinking of them as a charity or a non-profit organization, did you?
Then its a big time failure on Honda's part. See the point is, you just don't make your product in isolation. You build what the consumer wants.
And frankly, as far fetched as it may sound, we, the consumers, actually have lost. The point I am trying to make here is that if those 40k+ sales of Corollas were evenly distributed, the competition would have resulted in a better product for the consumer...kind of what we have now with mobile service providers.
Instead, today, toyota could care less about safety given their strong sales. And Honda is not here for public safety, nor should it be, but only to enhance its sales. Safety should be taken care of by consumer rights organizations or on a governmental level. Sadly, it isn't. Heck, we haven't even succeeded in making seat belts mandatory, what to talk about ABS and Airbags.
Don't get me wrong. I am not favoring that any of these companies should sideline safety in their cars. I am talking from a marketing point of view, which as i stated above does indirectly but ultimately effect the consumer.
See, you have to capitalize on what you have to offer. If safety is the priority of Honda, then I am afraid its done a pretty bad job in marketing it and creating public awareness. Its their job to capitalize on that if thats their strong point.
Waiting for the consumers to somehow automatically get literate, realize your strong point, and their own safety, is not(and should not be) an acceptable strategy for any large corporation.
People getting ripped off by buying expensive and less quality cars is the responsibility of the people, their consumer organizations (if any at all) and the government. A company with an (arguably) better product but failing to market it properly resulting in poor sales is the responsibility of the company itself. They have no one else to blame!
In marketing terminology, the consumer is always right. Either you fulfill his/her desire or convince him/her otherwise. Waiting for the consumer to figure it out themselves is a failure of epic proportions.
