Yes - any lubricant that is termed lifetime fill is a bowl of BS, mercedes benz did this in 2000 with their new 722.6 transmissions which are really fantastic transmissions. They failed after 200,000 kms due to lubricant break down upon which the owner was told that the warranty was over and hence had to pay for replacement - NICE 
fast forward 5 years ahead and they rewrote their specs to 75,000 kms transmission oil change intervals on these transmissions.
Its a sales/marketing/whatever game - when the transmission dies after warranty - it will be claimed as its "LIFE" is over and you pay for repair.. Whether its japanese, chinese, korean, german, american etc etc..
In Pakistan these cars are gray import orphans anyway and will never be subjected to Toyota support like it should be and if you are trying to follow the "lifetime" fill spec then its a matter of "WHEN" not "IF" the transmission will go bad.