@qasimshah, this joke's for you! 
On a sweltering August day in 1901, the three Cohen brothers entered the Dearborn, Michigan, offices of automobile maker Henry Ford.
The oldest brother, Norman, said, "Mr. Ford, we have a remarkable invention that will revolutionize the automobile industry. We would like to demonstrate it to you in person." The brothers motioned Ford to follow them outside.
Hyman Cohen, the middle brother, asked him to enter a black automobile parked in front of the building. Ford shouted, "What? Are you crazy? It must be two hundred degrees in that car!" "It is," smiled the youngest brother, Max, "but sit down, Mr. Ford, and push the white button."
Intrigued, Ford pushed the button and immediately the "whoosh" of freezing air started blowing from vents all around the car, and within seconds the automobile was not only comfortable, it was quite cool.
"This is amazing!" exclaimed Ford. "How much do you want for the patent?"
Norman said, "The price is one million dollars, and we want the name 'Cohen Brothers Air-Conditioning' stamped right next to the Ford logo!" Ford told the brothers, "Money is no problem, but there is no way I'm putting a Jewish name on my cars!"
Ford and the Cohen brothers argued for a while and finally reached an agreement: the Cohens would get five million dollars but their last name would be left off.
Instead, their first names would be emblazoned upon the console of every Ford air conditioning system. And that is why, even today, whenever you enter a Ford vehicle, you will see those three names clearly printed on the air conditioning control panel:
Norm, Hi, and Max.
