I hate when the Civic 2007 is recalled as REBORN but it all started with the marketing campaign that Honda started with for the all new 2007 Civic. They started calling it Civic REBORN to show ppl that its not only the exterior that is changed or reborn but under the hood and everything beyond the hood is also changed or reborn.
They meant to show its not an old average Civic anymore.
Its the same thing as ppl used to call a Toyota Land Cruiser as Cruising, or a Toyota 4Runner a Surf in the old days and still most of the ppl call a Toyota Corolla 2.0 Diesel as 2OD or [2.O.D]
Cheers