On 23rd March 2001, honda introduced the 7th generation civic (prosmatec) shape in pakistan and used the tagline of "BORN WITH STYLE" in all its marketing campaigns.
On 4th March 2002, toyota responded on launch of its current model by using the tag line of "BREAK INTO STYLE" in all its marketing campaigns.
Honda in connection with that ongoing brand war again used "CIVIC REBORN" as its tagline in its marketing campaigns. So this is why honda used reborn for its latest model civic. This will be better understood by MBAs with majors in marketing..
And people use reborn just for the heck of it. Like accord eagle eyes etc etc...All rubbish