Reasonable price tag is whatever the buyer is willing to pay for it. I remember Yamaha doing some survey of university/college students a while back about new bikes. There were pictures shared here on PW about it at that time. Jab log bongian maarte hain that I will pay XXXK amount for this bike and YYYK for that bike, company takes that as a guide in its pricing among other factors regardless of the fact if said person has the cash and the will power to actually go ahead with the purchase.
If during their market surveys they had gotten a slightly more damped response, they would have priced the bike lower to entice customers. Just see the over-enthusiasm for this normal standard bike here in this thread. Who wouldn't want to exploit that to maximize profits? Just to give example of this phenomenon, see how the price of GD110 has rocketed up (14K in around 2 years) since introduction.
