"When you arrive with wet feet, messed hair, and that big grin on your face...."
"You want to keep it forever, no matter what you need to do to keep it rolling!"
"when you get pulled over by a police officer that tells you that you were going 75 and you reply with, "really?!? That's awesome!"
"Your instinctive reaction when exiting a vehicle is to shoot your foot out and stop your door from hitting the car next to you."
"When you wake up in the middle of the night to the sound of it pouring outside, then realize you left the top down, but just roll over and go back to sleep...."
"....when you wished that you had another set of windshield wipers for the inside of the windshield "
"when your wife explains that you talk in jeep bucks, i tell her i would like to spend about $100 on my jeep and she instantly knows it going to be at least $300"
Finally something original:
"when your ride actually looks better with mud and dirt on it..."