665 competitors
414 vehicles: 164 motorcycles, 48 quad bikes, 138 cars, 64 trucks
53 nationalities, including 3 new ones: India, New Zeland, Taiwan
Figures as of the 19/11/2014 that could be modified
Spectators:
Argentina: 2.5 million
Bolivia: 410,000
Chile: 1 million
Economic Impact:
The economic impact of the 2014 Dakar in Argentina amounted to 150 million dollars.
In Bolivia, the economic impact amounted to 62.3 million dollars.
The economic impact of the 2014 Dakar.
Chile amounted to 40 million dollars.
The 1,200 hours of TV broadcasting for all the countries is estimated to be worth 420 million dollars.
In 2013, a public awareness study carried out on representative samples of the population of seven countries (France, Spain, the Netherlands, the United Kingdom, Mexico, Australia and South Africa) confirmed increased awareness as the result of the Dakar: more than two thirds of people said that they were familiar with the event. More than 50% of them said that due to the images broadcast, they would like to visit one of these countries one day
International Media:
In 2015 70 broadcasters provided 190 countries with images of the rally, corresponding to 1,200 hours of total coverage.
300 permanent journalists? 143 media ? 2,000 accreditations distributed.
A Digital Dakar:
Website: 78 million page views and 7.2 million unique visitors
Official videos: 4.6 million videos watched
In addition to the content provided on dakar.com, the official Facebook page brought together more than a million fans, while almost 170,000 followers signed up for the Dakar?s Twitter account.
Downloads: 508,000 (IOS, Andro?d)
Photo Gallery for Dakar 2015:
http://www.theatlantic.com/photo/2015/01/the-2015-dakar-rally/384478/