1- Our mindset
4- setting the right target market
(not necessarily in the same order)
Look at the chinese stuff which has made its place in the local market : the chinese phones for instance, they were hit because they'd give you ALOT more 'functions' than a Nokia 1200 in the same price. So much so that atleast a quarter of the 1200 buyers started compromising on reliability.
In my opinion, if it will be a standalone sale, 350k isn't the right price either for a 650cc chinese hatchback. For that kind of price, here are the options people have :
With our mindset, most of us will opt for one of these brands than blindly trusting our 350k to a Chinese brand with undefined future. A Mehran bought for 350k can be sold for 350k after driving it for a couple of years...same is the case with most of the cars in the list above.
1 - Equip it with absolutely everything : Sunroof, SatNav, Alloys, Factory fitted CNG and reasonable 0-60 time (yeah, this is a decisive factor for us when we buy an urban transport) - think out of the box. Provide people what they can't even imagine for this price - like they give a camera, a tv, 3 slots for sim cards and what not for 2200 rupees priced chinese phone.
2 - Price it extremely low - 250k will be inviting.
3 - Launch professionally : like a company. Show your physical presence. Make people believe that you'll be there if anything happens to their car. Dump the market with spares, and make sure the spares are reasonably priced.
One brand of motorcycles back in Mid-Nineties gave one year free service with replacement of parts - a lot of people opted for it over the cd70..just a thought.
Target the corporate clients more vigorously - give them a good deal, and there're a lot of groups who'll be willing to retain their valuable team members by offering them a car with loads of goodies (which actually costs only half of the cheapest new car around.)
Best of luck!!!!