A few reasons why the Motorcycle Market is booming:
- Huge Middle Class with disposable income: The Economic boom in India post since the 1990's has created a huge middle class with good disposable income.
Have money, Will Spend
- Good Domestic Manufacturers: The Domestic brands (Hero, Bajaj, TVS, Mahindra) have ensured that the Japanese (Kawasaki, Yamaha, Honda, Suzuki) are on their toes and get in India the best possible offerings
Competition is a Good Thing
- Presence of Big Brands
In 2015, 0-300 cc motorcycles have no become mass products/commodities in India. There is now a booming Big Bike Market which is keeping the Passion alive
Exotic Brands (apart from the Japanese 4) Available in India
Harley Davidson
Triumph Motorcycles
MV Augusta
Moto Guzzi
Aprilia
BMW
Benelli
Hyosung
Ducati
KTM
- Make in India Push from the Govt.
Bajaj Manufacture the KTM (125/200/250/390 Duke and RC series) models in India
BMW will start manufacturing its less than 500 cc models with TVS Motors
Harley Manufacture the Street 500/750 models in India
Triumph, Kawasaki, Hyosung & Benelli assemble its bikes in India