Force of a billion to power India's F1 ambition
A new team on the block with high aspirations
Not even the drivers expect to win a race this season but the new Force India team will not be lacking in support when the Formula One season opens in Melbourne next week.
Millions of Indians, home and abroad, will cheer Force India's gold, tungsten and white cars race past the chequered flag at Albert Park, judging by the media build up in the run up to its debut season.
NightSurfer: Now that is what I call marketing through all means. All the other teams are teams, manufacturers but then there is one unique team that would want to take the challenge to a national level.