Originally published at: https://www.pakwheels.com/blog/honda-br-v-booking-opens-expect-extreme-delay/
So after months of rumors and number of teasers, Honda Atlas Pakistan Limited [HAPL] finally revealed that Honda BRV is coming. Yes it is still coming because no one has seen one yet in a real life and everything are based on assumptions. HAPL started taking booking on February 23rd all across Pakistan via authorized Honda dealerships. Read: 2017 Honda BR-V Price and Specifications . HAPL will be assembling the BR-V locally and it will be another product in their lineup to offer. This is a good news that there is something new coming from HAPL . Although customer were expecting a newer face of Honda City, arrival of BR-V would slightly overcome customers disappointment.
Normally when a new technology or more specifically a consumer related product is released, the manufacturer reveal all details and specification. Later product hits the retailer where a buyer can examine a product in person and buy it if he/she decides he needs it. Globally same applies to automotive industry. When new models are released, the manufacturer publicly reveal their vehicles either via an exclusive launch events or on their stands at International Auto Shows. Product specialists or team involved with the production of the new vehicle share all the details about the vehicle, technological features, trim levels, and estimated time of availability. Later the vehicles reach to the showrooms where customer can go and see everything and get personal with it. This helps the buyer to make a decision in car buying.
In contrary to above, recently we have seen a different approach altogether by our local car makers and as Honda BR-V is a subject, I will concentrate on it.
